We’re all familiar with the specter of the person who gets AIDS and wastes away before our eyes. But what most people don’t realize is that the recovery of an AIDS sufferer on antiretrovirals (ARVs) is every bit as dramatic. In just 90 days, a person can regain all the health they’ve lost. It’s called the ‘Lazarus Effect’ and this ad is a pure demonstration of it.
Working together with Topsy, we located Selinah when she was in the very advanced stages of AIDS. We started her on treatment and filmed her every day for 90 days. The transformation is absolutely real. We used no special techniques and tricks in post production. Selinah was brought back to life purely by ARVs and her will to live.
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