The Objective
To bring the launch of Savanna Chilled Chilli and its spicy campaign an additional layer of engagement and functionality, we wanted to develop a spicily entertaining e-commerce platform concept, that plugged seamlessly into the campaign eco-system.
The Insight & Idea:
In a country as spicy as South Ahhh – imagine how different the innovations of our modern world would look, sound and feel if we got there first…
Meet Gugu – an interactive microsite that functions much like Siri or Alexa, except with a lot more attitude. What really separates Gugu from those other basic bots is that she plays by her own rules. The only input that she will always obey is that one that requests a Savanna Chilled Chilli.
The Tech
Powered by Google Driven AI, consisting of 3533 unique lines of code and programmed to respond to thousands of inputs, Gugu is the world’s spiciest cider delivery system.
The Results
Over 32 000 questions asked and answered
Average Session Time: 2 Minutes
8.2 Engagement Rate
steph's stuff 