CHALLENGE
Business travel is not fun. The problem is that most of City Lodge Hotels’ guests are business travellers. Which means we have a lot of stressed-out, sleepless guests.So, how can we make their stay a little easier?
IDEA
For years hotels have been waking guests up with a wake-up call, but now for the first time we want to put them to sleep properly.
EXECUTION
Bedtime Stories for Business People is a playful playlist of misguided meditations, inspired by the world of relaxation, meditation and calmness Apps. The campaign was hosted on a microsite https://bedtimestories.co.za/ and lovingly designed to send our guests off to dreamland with a smile. We identified eight kinds of business traveller and wrote a bedtime story for each of them. In-room collateral featuring a QR Code prompted people to access the microsite. Social Media platforms were used to amplify the campaign amongst our core audience of business professionals.
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